fade (v.) Look up fade at Dictionary.com
early 14c., "lose brightness, grow pale," from Old French fader "become weak, wilt, wither," from adj. fade "pale, weak, insipid" (12c.), probably from Vulgar Latin *fatidus, some sort of blending of Latin fatuus "silly, tasteless" + vapidus "flat, flavorless." Related: Faded; fading. As a noun, from c.1300.