Ritz (n.)
"high quality, superiority," 1910 (Ritzian, adj., is attested by 1908), in reference to the luxurious Ritz hotels in New York, London, Paris, etc., commemorating Swiss hotelier César Ritz (1850-1918). To put on the ritz "assume an air of superiority" is recorded from 1926. A verb ritz "to behave haughtily" is recorded from 1911.